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Advising Creative Individuals and Teams

Fareeda combines intuition, research, reason, and storytelling to reach actionable insights her clients can apply to their lives, relationships, and endeavors. She has 15+ years’ experience advising C-suite clients in Media & Entertainment businesses, from sports, to streaming networks, to publishers on business strategy and innovation. She was recently named one of the top 25 Digital Consultants in the industry. 

Fareeda Ahmed has led global digital teams to launch groundbreaking innovations in video streaming services and consumer digital products across industries — from personal banking to community solar. She has published numerous articles on bleeding edge topics such as Web3, the Metaverse, NFTs, and their impact on media, arts, and entertainment. She is sought out for her unique approach of leveraging a strategy, empathy, and storytelling to create differentiated and impactful experiences for international audiences.


Fareeda served as Head of Innovation at the boutique TMT firm Meridian Advisory Group, as well as Head of Digital Strategy at Pure Growth Partners, a brand and innovation consultancy, both based in New York City. Her path has taken her from Wall Street to Silicon Valley, to Silicon Alley, to Hollywood, and beyond. She currently serves on the boards of two arts-and-activism nonprofits.


She holds an MBA from Stanford Graduate School of Business and a Bachelor of Arts in English and history from Barnard College/Columbia University (summa cum laude).

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